US Open 2026: Tennis Fashion Becomes the Main Event as Nike's Basketball Theme and Naomi Osaka's Vintage Looks Dominate

Fatti principali

• Nike imposed a basketball theme on its sponsored athletes at the 2026 US Open, replacing the traditional collared polo with sleeveless tank tops.
• Carlos Alcaraz wore a milk-chocolate gradient tank, matching shorts and unreleased sneakers from Nike's collaboration with Travis Scott.
• Aryna Sabalenka wore a bright orange mesh dress inspired by the New York Knicks, accessorized with over 127 carats of colored gemstones.
• Madison Keys wore a turquoise dress with mesh panels, white shoes and a black cap.
• Naomi Osaka wore a vintage Dolce & Gabbana spring/summer 2023 dress with draping and ruffles, and has worn a kimono at Wimbledon, an Eiffel Tower-inspired bronze dress at Roland Garros, and an aquamarine outfit with a jellyfish umbrella at the Australian Open.
• At a pre-tournament press conference, Osaka wore a 1997 US Open cap bought on eBay and a T-shirt featuring Allen Iverson.
• On Saturday 5 September at the Billie Jean King National Tennis Center, Osaka wore a Nike-designed look inspired by Iverson, one of four planned outfits.
• The 2025 US Open drew 1.14 million live spectators; the 2024 edition generated 2.3 billion social media interactions; ESPN averaged 914,000 viewers on day one of 2026 with a peak of 1.3 million.