Stüssy Logo History: From Surfboard Scribble to Streetwear Icon
In the early 1980s, Shawn Stüssy, the brand's founder, created the Stüssy logo as a hand-drawn doodle on a surfboard, drawing inspiration from his uncle Jan Stüssy's signature. With a nod to 1970s punk culture, Shawn began crafting surfboards that prominently displayed the Stüssy name, which quickly gained popularity. The logo later appeared on Hanes T-shirts that were offered with surfboard purchases. In 1984, Shawn partnered with Frank Sinatra Jr. to introduce a clothing line that blended beachwear and streetwear. The brand made its European debut in 1988 and opened a store in SoHo, generating $17 million in revenue by 1991. Shawn departed from the brand in 1996, selling his shares and forfeiting the right to his surname.
Fatti principali
- The Stüssy logo originated as a hand-drawn marker scribble on a surfboard in the early 1980s
- Shawn Stüssy based the script on the signature of his uncle Jan Stüssy, an Oscar-winning documentary producer and UCLA professor emeritus
- The logo was inspired by 1970s punk aesthetics, including the Sex Pistols and the Clash, which Shawn Stüssy embraced in late 1979
- Early logo T-shirts were all-white Hanes given free with surfboard purchases, as the brand had no store yet
- In 1984 Shawn Stüssy and Frank Sinatra Jr. began producing and selling beachwear- and streetwear-inspired clothing
- The brand expanded to Europe and opened a SoHo, New York store in 1988, reaching $17 million in revenue by 1991
- The interlocking double-S logo, created by Shawn Stüssy, echoed Chanel's linked Cs using his own initials
- Shawn Stüssy left the brand in 1996, selling his shares to Frank Sinatra Jr. and losing rights to use his surname for other projects
Entità
Artisti
- Shawn Stüssy
- Jan Stüssy
- Frank Sinatra Jr.
- Aryz
- Francesco Faraci
Istituzioni
- Stüssy
- UCLA
- Hanes
- Chanel
- Sex Pistols
- The Clash
- Wu-Tang Clan
- Clarks
- Bottega Veneta
- Arc'teryx
- BEAMS
- KEEN
- Dr. Martens
- Cisalfa Sport
- adidas
- K-Way
- Westwing
- Crosby Studios
- Collater.al
Luoghi
- SoHo
- New York
- United States
- Europe
- Palermo
- Italy