Moncler Celebrates 20 Years in New York with Citywide Retrospective and Fifth Avenue Flagship

Moncler presented "New York in Moncler – The Untold Story," a citywide retrospective across Manhattan from September 9 to 13, ahead of New York Fashion Week. The event featured installations, archival images, and interventions at iconic locations, each marking a chapter of Moncler's 20-year engagement with New York. Celebrities including Sarah Jessica Parker, Spike Lee, Al Pacino, Robert De Niro, and Alicia Keys participated; Keys created a short film serving as the event's manifesto. The project connects Moncler's origins in the mountains—the brand was founded in 1952—with the energy of the metropolis, bringing its alpine imagery and equipment into the urban space. The retrospective also coincides with the opening of a new Moncler flagship on Fifth Avenue, underscoring the company's deepening relationship with the city. The event was organized by Moncler and took place at various symbolic venues throughout Manhattan.