Jordan Brand Marks 30 Years of Space Jam with Air Jordan 11 Collection
To commemorate the 30th anniversary of Space Jam, Jordan Brand will launch a footwear and apparel collection starting November 5. This collaboration showcases the Air Jordan 11 in five distinct styles, each inspired by the film's narrative. One version, the Retro OG, replicates the pair worn by Michael Jordan, complete with royal blue accents and a "Jumpman Jam" tongue. The "Magic Ball" edition, designed for women, features a color-shifting upper. Another variant, the "Green Screen" Air Jordan 11, nods to production technology. Additional offerings include a baseball model and a promotional football design. The apparel line features a varsity jacket, a long-sleeve shirt with Lola Bunny, and various film-themed items. The campaign, "Greatness Is Never Out of Reach," includes a YouTube mini-series titled Beyond the Jam.
Fatti principali
- Jordan Brand celebrates the 30th anniversary of Space Jam with a collection available from November 5.
- The collection includes five versions of the Air Jordan 11, each inspired by a different part of the film.
- The Air Jordan 11 Retro OG is a near-replica of the shoe Michael Jordan wore in the movie.
- The "Magic Ball" Air Jordan 11 is designed for women and features a color-changing synthetic leather upper.
- The "Green Screen" Air Jordan 11 is entirely green, referencing the film's production technology.
- The campaign "Greatness Is Never Out of Reach" features Azzi Fudd, Aaron Judge, Rema, and Teyana Taylor.
- A six-episode documentary mini-series, Beyond the Jam, will stream on YouTube.
- The collection also includes apparel such as a varsity jacket and a Lola Bunny long-sleeve shirt.
Entità
Artisti
- Michael Jordan
- Bugs Bunny
- Lola Bunny
- Azzi Fudd
- Aaron Judge
- Rema
- Teyana Taylor
Istituzioni
- Jordan Brand
- Warner Bros.
- Wieden+Kennedy
- YouTube