Duolingo Launches The Phonetic Collection with Megan O'Cain for New York Fashion Week
During New York Fashion Week, Duolingo introduced The Phonetic Collection, a fashion capsule created in collaboration with designer Megan O'Cain. This collection showcases wearable graphics that highlight challenging fashion brand names, such as Hermès represented as “air-mess” and Givenchy as “zhee-vahn-shee.” It features a mix of tailoring, sportswear, and accessories, prioritizing pronunciation over traditional logos. Duo, Duolingo's mascot, has become a significant cultural figure in the brand's identity. The collection will be displayed in New York with an outdoor campaign and a pop-up at Null Object on September 9 and 10. Users can win items by using their app streaks instead of cash, transforming their mispronunciation anxieties into a fashion statement.
Fatti principali
- Duolingo launched The Phonetic Collection, a fashion capsule created with designer Megan O'Cain.
- The collection was made for New York Fashion Week.
- Hermès is rendered as “air-mess” and Givenchy as “zhee-vahn-shee” in the collection.
- The capsule includes tailoring, sportswear, and accessories.
- Duolingo already has its own apparel line with hats, T-shirts, hoodies, and Duo-inspired items.
- The collection will be presented in New York during Fashion Week with an outdoor campaign and a pop-up at Null Object on September 9 and 10.
- To win a piece, participants use their streak rather than money.
- In 2024, Duolingo described how its creative team developed campaigns internally around community reactions and memes.
Entità
Artisti
- Megan O'Cain
- Aryz
- Francesco Faraci
- Zhang Yeeun
- Marco Oggian
- Michael Schumacher
Istituzioni
- Duolingo
- Null Object
- Westwing
- Crosby Studios
- Wu-Tang Clan
- Clarks
- Margiela
- Dolomite
- Carhartt WIP
- PUMA
- Scuderia Ferrari HP
- BIRKENSTOCK
- Treviso FBC
- KEEN
- New York Fashion Week
Luoghi
- New York
- United States
- Palermo
- Italy
- Monza