Dolomite's Saxifraga 3.0: Nature Breaks Through Urban Concrete
The Italian footwear brand Dolomite has introduced the Saxifraga 3.0 | Nature Awakening, a fresh take on the classic Dolomite 54 Low. This campaign juxtaposes urban concrete with lush greenery, integrating the shoe into city fashion. Drawing inspiration from the Saxifraga plant, known as 'stone-breaker,' the updated 54 Low showcases a hairy suede upper paired with a distinct polyurethane band. Its Vibram® sole features a tread design that mimics rugged asphalt, bridging Dolomite's outdoor roots with city life. This initiative envisions urban spaces as new natural landscapes, where city elements echo Alpine rocks. The Saxifraga 3.0 model harmonizes outdoor aesthetics, lifestyle, and gorpcore, while staying true to the brand's essence. The 54 Low Saxifraga 3.0 is now available.
Fatti principali
- Dolomite launched Saxifraga 3.0 | Nature Awakening, a new capsule collection chapter.
- The collection reinterprets the iconic Dolomite 54 Low shoe.
- The campaign imagery contrasts concrete, architecture, and vegetation.
- The shoe features a hairy suede upper and a contrasting polyurethane band.
- The sole uses Vibram® technology with a tread pattern inspired by asphalt.
- The project explores the intersection of outdoor, lifestyle, and gorpcore.
- The model is available as the 54 Low Saxifraga 3.0 in Dolomite's official range.
- The name Saxifraga derives from Latin, meaning 'stone-breaker'.
Entità
Istituzioni
- Dolomite
- Vibram®