Alessandro Buganza on Jordan Wolfson, Market Cycles, and the Future of Art Careers

In a wide-ranging interview with Giacomo Nicolella Maschietti for Collezione da Tiffany, Milan-based art advisor Alessandro Buganza discusses how artists interpret contemporary reality, the role of context in shaping value, and the volatility of today's art market. Buganza, who began his career at Flash Art International and has followed Jordan Wolfson since the artist's early days, recalls meeting Wolfson's work in Venice, Basel, New York, and at the Schinckel Pavillion in Berlin in 2018. He argues that while museums and prestigious galleries can enhance perception, it is ultimately the work that creates the exhibition, not the reverse. Buganza emphasizes the importance of studio visits for understanding the person behind the art, noting that an artist's lifestyle and references reveal authenticity. On the market, he observes that auctions are not particularly selective—there is one every week—and that the current slowdown reflects a natural cycle after collectors overextended themselves. He attributes shifting tastes to generational change and notes that artists now debut in evening sales after just two shows, leading to rapid euphoria and burnout. Building a lasting career, he says, requires ambition, competitiveness, and situating oneself within a larger art-historical narrative. Buganza remains most curious about the interplay of exhibitions, events, business, and relationships, and still finds the most interesting developments in New York and London.