Yuliya Kuznetsova's Matchacha Tea Studio Branding Blends Japanese Ritual with Modern Design
In a Behance case study, Yuliya Kuznetsova created the visual branding for Matchacha, a Japanese tea studio. This branding blends traditional tea ceremonies with a modern look, utilizing a color scheme of forest green, matcha cream, soft pink, and charcoal black. The packaging features pouches, paper bags, loyalty cards, and gift boxes that showcase bold typography and grid designs. The brand mark, comprised of stacked custom letters, appears on items such as cup stickers and shipping boxes. Bright pink foil stamps stand out against deep green backgrounds, while custom apparel displays the logo on dark sweatshirts. The layout highlights color contrasts and clean typography, with soft pink cards nestled in dark green boxes. The case study can be found on Behance.
Key facts
- Yuliya Kuznetsova designed the Matchacha Japanese tea studio branding.
- The brand system combines forest green packaging, pink foil type, and custom bamboo whisk art.
- Core colors: forest green, matcha cream, soft pink, and charcoal black.
- Packaging includes pouches, paper bags, loyalty cards, and gift boxes with strict grid balance.
- The brand mark features stacked custom letters with soft rounded corners.
- Bright pink foil stamps and paper tape add tactile contrast to green gift bags.
- Custom apparel embroidery brings the logo to life on dark sweatshirts.
- The complete case study is available on Behance by Yuliya Kuznetsova.
Entities
Artists
- Yuliya Kuznetsova
Institutions
- Behance