Yugen Matcha Packaging Design by Oun Deth

Designer Oun Deth has created a minimalist packaging design and visual identity for Yugen Matcha, a ceremonial-grade matcha brand. The design emphasizes serene spatial relationships and a calming visual language that bridges ancient matcha customs with contemporary lifestyle aesthetics. The label features a singular circular motif representing focus and nature, printed in deep forest green against a warm off-white backdrop, with a restricted palette of earth tones and clean lines. The layout uses a modular alignment system with geometric headers and a controlled typographic hierarchy, employing a clean sans-serif typeface for headers and lighter weights for secondary details. The grid ensures legibility even at smaller container scales, projecting premium value. Material choices include sustainable matte paper for jar labels, contrasted with smooth glass and metal containers, and blind embossing adds subtle depth to the circular brand mark. The project is showcased on Behance.