Youssef Abdelhamid Creates Tactile Brand Identity for Cairo Coffee Roaster Chaos
Youssef Abdelhamid, a graphic designer based in Cairo, developed a visual identity for Chaos, a specialty coffee roaster aimed at young consumers. This project, showcased on Behance, includes a dynamic wordmark utilizing Moresugar and Monoblock for the roast telemetry and menu displays. For coffee rituals, Abdelhamid crafted simplistic, monoline linocut icons that adorn ceramic cups, packaging seals, and promotional materials. The color scheme merges rich brownish terracotta with Moondance buttermilk cream. The branding encompasses matte coffee pouches, white ceramic cups, textured business cards, staff attire, takeaway cups, and tote bags. Emphasizing authenticity with the motto “We don’t do perfect. We do real,” the identity reimagines contemporary hospitality. The full project can be viewed on Behance.
Key facts
- Youssef Abdelhamid is a Cairo-based graphic designer.
- Chaos is a youth-oriented specialty coffee roaster.
- The brand identity uses Moresugar for the display wordmark and Monoblock for utilitarian text.
- Linocut icons include a cezve, split coffee bean, croissant, and to-go cup.
- The color palette features deep brownish terracotta and Moondance buttermilk cream.
- The identity spans packaging, cafe interiors, and barista apparel.
- The brand manifesto is “We don’t do perfect. We do real.”
- The project is documented on Behance.
Entities
Artists
- Youssef Abdelhamid
Institutions
- Chaos
- Behance
Locations
- Cairo
- Egypt