Yoto Launches Fourth-Generation Audio Players Designed by Heirloom to Curb Childhood Screen Time
Heirloom, a design agency based in London, has introduced the fourth-generation Yoto Player and Yoto Mini, audio devices aimed at minimizing screen time for children. Initially launched as a Kickstarter initiative over ten years ago, Yoto provides a user-friendly audio player for storytelling and curated audio content. The latest versions maintain their straightforward design with two buttons, a low-resolution display, and a card slot, while incorporating a new 'Green Button' for easier navigation. Targeted at children aged three to eight, the Yoto Player also serves as a Bluetooth speaker with 64GB of storage, featuring audiobooks and Yoto Daily podcasts. The Yoto Mini incorporates design elements reminiscent of Fisher-Price. Both products can be found at UK.YotoPlay.com, with the design team prioritizing genuine family interaction over manipulative techniques.
Key facts
- Heirloom, a London design agency, designed the fourth-generation Yoto Player and Yoto Mini.
- Yoto was founded via Kickstarter over ten years ago.
- The new models add a navigation wheel called the 'Green Button'.
- The Yoto Player was originally pitched at three- to five-year-olds, but now appeals to ages eight and up.
- Yoto Daily podcast has produced nearly 3,000 episodes.
- The player has 64GB of internal memory and uses smartcards to access content.
- The Yoto Mini features the same Green Dial navigation and tactile enhancements.
- Both devices are available to order from UK.YotoPlay.com.
Entities
Artists
- Jack Godfrey Wood
- Yemima Lorberbaum
- Tom Ballhatchet
- Jonathan Bell
Institutions
- Heirloom
- Yoto
- Kickstarter
- Fisher-Price
- Wallpaper*
Locations
- London
- United Kingdom