Yasmin Berrada's Unconventional Path to Leading Morocco's Loft Art Gallery
Yasmin Berrada, hailing from Casablanca, Morocco, never thought she'd own a gallery. After graduating from Université Paris Dauphine, she worked in asset management. However, the birth of her first daughter prompted her to rethink her professional path. “I was feeling unwell, and I wanted to try something different,” she told Artsy. Looking back, she feels as though art found her. Her father was an avid collector of Moroccan art, and she bought her first artwork with her initial earnings. In 2009, alongside her sister Myriem, she launched Loft Art Gallery in the Triangle d'Or of Casablanca. Their passion for art, despite no formal training, helped the gallery become a key cultural spot in Morocco, showcasing works like Mohamed Melehi's Orange Moon, a replica from 1984.
Key facts
- Yasmin Berrada was born and raised in Casablanca, Morocco.
- She studied at Université Paris Dauphine and worked in asset management before leaving when her first daughter was born.
- Berrada's father was an avid collector of Moroccan painting.
- She spent her first paycheck on an artwork.
- In 2009, she opened Loft Art Gallery with her sister Myriem in Casablanca's Triangle d'Or district.
- Neither Berrada nor her sister had formal art training.
- The gallery has shown Mohamed Melehi's Orange Moon, a replica after the 1984 original.
- Berrada told Artsy: "I think the art found me, more than the other way around."
Entities
Artists
- Yasmin Berrada
- Myriem Berrada
- Mohamed Melehi
Institutions
- Loft Art Gallery
- Université Paris Dauphine
- Artsy
Locations
- Casablanca
- Morocco
- Triangle d'Or
- Paris
- France
Sources
- Artsy —