Yard NYC's "Send Nudes to Yourself" Campaign Urges Breast Self-Awareness

Yard NYC, a women-led creative agency, has put a fresh spin on the phrase "send nudes" for Breast Cancer Awareness Month. Their campaign motivates women to take regular photos of their breasts to spot any changes that could signal early breast cancer. In New York, you'll find bold "SEND NUDES" posters in busy spots like Williamsburg’s North 7th and Bedford, as well as Dimes Square on the Lower East Side. These eye-catching posters feature tasteful topless photos of women, with QR codes placed strategically on their chests. When scanned, these codes direct users to sendnudestoyourself.com, which details how to monitor breast health. Ruth Bernstein, the CEO, noted that while people might notice changes in their faces, they often forget about their breasts. The campaign also highlights a concerning trend: breast cancer rates are rising faster among women under 50 than those over 50, and 85% of diagnosed women have no family history. Caroline Seklir, the chief strategy officer, described the project as empowering for a generation that loves selfies, especially before they need mammograms. The Send Nudes initiative will run through the end of October, bolstered by Yard NYC's social media presence on Instagram and LinkedIn.