Yana Malets Blends Calligraphy with Minimalism in ERA Skincare Branding

Designer Yana Malets has created the branding for ERA skincare, pairing custom calligraphic script with raw, unadorned structural packaging. The design balances expressive script with strict grid layouts, high contrast fields, and ample white space. Muted earth tones differentiate product lines, with soft browns for core lotions. Tactile cardboard substrates and matte textures invite physical interaction, while glass jars host clean label placements. The typographic scaling is highly disciplined, contrasting large logos with small labels. The project references classic calligraphy to connect the brand to nature, while modern layouts bring the system into the present. The branding system scales across bottles and boxes, rejecting complex ornamentation in favor of geometric restraint.