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Xiaomi Increases Smartphone Prices Amid Memory Chip Supply Constraints

market-auction · 2026-04-03

Xiaomi has announced price increases for several smartphone models, with adjustments of approximately 200 yuan (US$29) taking effect on an upcoming Saturday. The company cited significant cost increases for essential components, particularly memory chips, as the primary reason for these adjustments. Lu Weibing, president of Xiaomi's smartphone division, noted on social media that memory prices for comparable configurations have risen nearly fourfold compared to the previous year. This move follows similar price hikes by other Chinese smartphone manufacturers, including Oppo, Vivo, and Honor, which implemented increases in March. Industry analysts attribute the rising costs to tightening supply and growing demand, especially from artificial intelligence applications and data centers. A recent report from TrendForce projects substantial quarterly price increases for DRAM and NAND flash memory in the second quarter of 2026, driven largely by AI-related demand. Broader factors influencing the semiconductor industry include geopolitical tensions and rising costs for materials, energy, and transportation. These developments reflect wider trends affecting consumer electronics pricing across smartphones and personal computers.

Key facts

  • Xiaomi raised prices for three smartphone models by about 200 yuan (US$29)
  • Price adjustments were announced on a Friday and take effect the following Saturday
  • Memory chip prices for comparable configurations have increased nearly fourfold year-over-year
  • Other Chinese smartphone makers including Oppo, Vivo and Honor implemented price increases in March
  • AI-driven demand and data center needs are contributing to memory chip supply constraints
  • TrendForce projects DRAM contract prices could rise 58-63% quarter-on-quarter in Q2 2026
  • NAND flash prices may increase 70-75% in the same period according to industry forecasts
  • Geopolitical tensions and rising costs for materials, energy and freight are affecting semiconductor production

Entities

Institutions

  • Xiaomi
  • Oppo
  • Vivo
  • Honor
  • TrendForce

Locations

  • China

Sources