WWF Italia's 60-Year History Anchors 'Rivoluzione Naturale' at MAXXI with Rio Mare as Main Partner
From 9 October to 8 November 2026, the MAXXI in Rome will present 'Rivoluzione Naturale', an exhibition commemorating the 60th anniversary of WWF Italia, organized by Promemoria Group. Established in 1966, WWF has made ecology a matter of public concern. Rio Mare serves as the Main Partner, highlighting its partnership with WWF that began in 2017, aimed at transforming the tuna supply chain. By 2024, the percentage of tuna sourced from MSC-certified fisheries increased from 50.8% to 99.7%. Currently, 45% of Rio Mare's tuna is MSC-certified, with a goal of achieving 100% by 2030. The renewed collaboration in 2025 introduced stricter standards, with 94.8% of Bolton Food's tuna complying. The exhibition is open for free visits from Tuesday to Sunday, 11:00 to 19:00.
Key facts
- 'Rivoluzione Naturale' runs at MAXXI in Rome from 9 October to 8 November 2026.
- The exhibition marks 60 years of WWF Italia, founded in Italy in 1966, and is curated by Promemoria Group.
- Rio Mare is Main Partner, with a space on its collaboration with WWF begun in 2017 via the Food Business Unit of Bolton.
- Sourcing from MSC-certified fisheries or fishery improvement projects rose from 50.8% to 99.7% in 2024.
- All Rio Mare tuna products are traceable along the supply chain.
- 45% of Rio Mare tuna is MSC-certified, with a goal of 100% by 2030.
- The partnership was renewed in 2025 with stricter criteria on fish stock health and fisheries management.
- 94.8% of tuna sourced by Bolton Food meets the new WWF-agreed parameters, targeting over 95% by 2028.
- Admission is free, Tuesday to Sunday, 11:00–19:00, until 8 November.
Entities
Institutions
- MAXXI
- WWF Italia
- WWF
- Promemoria Group
- Rio Mare
- Bolton
- Bolton Food
- Food Business Unit
- MSC
Locations
- Rome
- Italy