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Willy Chavarria and Adidas Originals Launch adiSignature Streetwear Line

other · 2026-10-20

Adidas Originals has joined forces with American designer Willy Chavarria to unveil adiSignature, a fresh streetwear line that reinterprets the brand's classic tracksuits. The inaugural release is set for 23 October 2026 and marks the beginning of a long-term partnership rather than a singular event. Chavarria described this initiative as a collaborative framework with Adidas, aimed at evolving over the years, representing a novel take on the brand's classic offerings. The collection revisits iconic 1980s pieces like the Firebird and SST tracksuits, featuring relaxed tailoring for layering, dual-sided zippers, vintage logos, and plush fleece. The color palette includes vibrant fluorescent yellow, deep hunter green, and classic true blue. Chavarria, who has previously collaborated with Adidas Originals, launched his first collection last year, celebrating his Chicano roots. Accompanying the launch is a campaign photographed by Brianna Capozzi and styled by Georgia Pendlebury, showcasing a diverse group of models in candid, joyful scenes. Since their debut in the mid-1960s, Adidas tracksuits have been linked to football, hip-hop, nu-metal, and grime, positioning the German sportswear brand's lifestyle segment around high-quality materials and modern designs.

Key facts

  • adiSignature is a collaboration between Adidas Originals and designer Willy Chavarria
  • The first adiSignature collection drops on 23 October 2026
  • The partnership is described as ongoing and will evolve over years
  • Reworked 1980s pieces include the Firebird and SST tracksuits
  • Design details include two-sided zippers, retro logos and heavy fleece fabrics
  • Colourways span fluorescent yellow, hunter green and true blue
  • Chavarria's first Adidas Originals collection launched last year, celebrating his Chicano heritage
  • The campaign was photographed by Brianna Capozzi and styled by Georgia Pendlebury

Entities

Artists

  • Willy Chavarria
  • Brianna Capozzi
  • Georgia Pendlebury
  • Anna Fixsen

Institutions

  • Adidas
  • Adidas Originals
  • Wallpaper*
  • ELLE DECOR

Locations

  • Brooklyn
  • United States
  • Germany

Sources