William Boulay Designs Branding for Personal Half-Europathon

William Boulay has launched an eye-catching branding initiative for his personal Half-Europathon, an ambitious project where he intends to run through all the capitals of Europe. Serving both as the designer and client, Boulay crafted a modern and bold visual style, incorporating a range of materials such as stationery, envelopes, maps, runner bibs, and passport logs that prominently feature his logo. Photography by Pierre-Antoine Franck enhances the project’s narrative. The design employs a sophisticated color scheme of deep purple, off-white, and metallics, while a contemporary sans-serif font supports legibility across both print and digital platforms.