Wiedemann Lampe Rebrands Gunnersbury Park Museum for Centenary
To celebrate its centenary, Gunnersbury Park Museum has undergone a rebranding by Wiedemann Lampe, introducing hand-drawn icons and yellow wayfinding elements. Situated in Gunnersbury Park, a 72-hectare site recognized as Grade II, the museum seeks to engage the more than one million visitors it receives annually, many of whom tend to overlook it. The design incorporates icons such as birds and vases set against tree and museum outlines, with "GUNNERSBURY" displayed in white and "PARK & MUSEUM" in warm yellow on a deep green background. Green symbolizes the park, while purple represents the museum, and yellow signage guides visitors to important areas. The cohesive visual theme extends to cafe bags, cups, wedding books, and staff uniforms.
Key facts
- Wiedemann Lampe created a centenary identity for Gunnersbury Park Museum in West London.
- Gunnersbury Park covers 72 hectares of Grade II listed parkland.
- The park was once home to royalty and the Rothschilds and is now a free public space.
- More than one million people visit the park each year, yet many regulars did not know the museum existed.
- The identity uses hand-drawn icons including birds, hands, suns, eyes and vases.
- The centenary banner renders the two zeroes of GUNNERSBURY 100 as yellow circles filled with icons.
- Wayfinding points to the Meadows, the Cafe, the Sports Hub and Kew Bridge Station.
- Collateral includes cafe bags, kraft cups, sticker sheets, wedding books, staff uniforms and apparel.
Entities
Institutions
- Wiedemann Lampe
- Gunnersbury Park Museum
- Rothschilds
Locations
- Gunnersbury Park
- West London
- London
- United Kingdom
- Meadows
- Cafe
- Sports Hub
- Kew Bridge Station