Whitewaller Paris 2026 Guide Maps the City's Storied Maisons, From Dior to Buly 1803
Peter Marino's designs are highlighted in the boutique guide of Whitewaller Paris 2026. He transformed Dior's flagship at 30 Montaigne, which houses Le Galerie Dior, the largest permanent fashion museum in Paris, covering 10,000 square metres. In 2013, Marino also revamped the Guerlain boutique. Cartier's location in the 2nd arrondissement has been updated since its establishment in 1899, with renovations completed in 2022. The interiors of Repossi's Place Vendôme boutique were crafted by Rem Koolhaas. In 2020, Patricia Grosdemange redesigned Chaumet's historic location. Boucheron occupies two floors at Place Vendôme, while Chanel's four-story renovation was finalized in 2019. Hermès' flagship is situated in the former Lutetia swimming pool. Librairie 7L, established by Karl Lagerfeld in 1999, boasts a collection of 33,000 books. LOEWE's Montaigne boutique features a Georgian staircase alongside artworks, and Vacheron Constantin showcases rare timepieces. Officine Universelle Buly 1803 specializes in 18th-century beauty products.
Key facts
- Le Galerie Dior at 30 Montaigne spans 10,000 square metres and is described as the largest permanent fashion museum in Paris
- Cartier has held its 2nd arrondissement address since 1899 and was reimagined there in 2022
- Repossi's Place Vendôme interiors were designed by Rem Koolhaas and feature the new Sabine Marcelis collection
- Chaumet's home was reimagined by architect Patricia Grosdemange in 2020 with tiara-inspired interiors
- Boucheron was the first jewelry house to settle on Place Vendôme
- Chanel's boutique reopened after a three-year renovation completed in 2019 led by Peter Marino
- Hermès' Rue de Sèvres flagship occupies the Lutetia's former swimming pool
- Karl Lagerfeld founded Librairie 7L in 1999; it holds 33,000 books and 700 vinyl records
- LOEWE's Montaigne boutique displays works by Picasso and Henry Moore
- Alaïa's flagship was designed by Kazuyo Sejima and Ryue Nishizawa and shows Diamond Stingily's "Elephant Memory" series
Entities
Artists
- Peter Marino
- Roger Vivier
- John Galliano
- Rem Koolhaas
- Sabine Marcelis
- Patricia Grosdemange
- Karl Lagerfeld
- Matthieu Blazy
- Pierre-Louis Dietschy
- Picasso
- Henry Moore
- Kazuyo Sejima
- Ryue Nishizawa
- Diamond Stingily
- Adrien Dirand
- Charly Hel
- Mathieu Zazzo
Institutions
- Dior
- Le Galerie Dior
- Café Dior
- Cartier
- Repossi
- Buccellati
- Chaumet
- Boucheron
- Chanel
- Hermès
- Librairie 7L
- Éditions 7L
- Guerlain
- LOEWE
- Alaïa
- Vacheron Constantin
- Officine Universelle Buly 1803
- Hôtel Costes
- Baccarat
- Whitewall
- Whitewaller Paris 2026
Locations
- Paris
- France
- Place Vendôme
- Rue de Sèvres
- Rue de la Paix
- Rue St Honoré
- Montaigne
- 1st Arrondissement
- 2nd Arrondissement
- 6th Arrondissement
- 7th Arrondissement
- 8th Arrondissement
- Lutetia