White Flag Wine Packaging by Backbone Branding
Backbone Branding, a Yerevan-based studio, has designed the packaging for White Flag wine, using a cat and dog illustration to symbolize peace. The design features paper neck flags and labels with a negative space wine glass shape formed where the animals' noses meet. The project, led by creative director Stepan Azaryan, employs precision die cutting, matte uncoated paper, and a gold monogram logo. The packaging aims to convey harmony and shared friendship, contrasting with social friction. The design is showcased on Behance.
Key facts
- Backbone Branding designed packaging for White Flag wine.
- The design features a cat and dog illustration with negative space forming a wine glass.
- Paper neck flags are used on the bottles.
- The studio is based in Yerevan.
- Creative director Stepan Azaryan led the project.
- The design uses matte uncoated paper and precision die cutting.
- A gold monogram logo with interlocking F and W is included.
- The project is featured on Behance.
Entities
Artists
- Stepan Azaryan
Institutions
- Backbone Branding
Locations
- Yerevan
- Armenia