WeWantMore Redesigns BRU Sparkling Water for Fine Dining Tables
WeWantMore, an agency located in Antwerp and established in 2006, has revamped the packaging for BRU, a Belgian sparkling water brand. This brand, which dates back to the 17th century in Stoumont and is marketed by Spadel, derives its name from the French word meaning 'to rustle.' Once viewed as outdated, WeWantMore has transformed BRU into a necessary item for special occasions. The updated design showcases a rich navy blue color scheme, a refreshed emblem of a leaping stag, and vibrant lettering complemented by ample white space. The tagline 'Some things just belong on the table' reinforces this concept. Designers are encouraged to prioritize shelf visibility and to grasp the product and target audience prior to initiating design projects.
Key facts
- WeWantMore, an Antwerp creative agency founded in 2006, redesigned BRU sparkling water packaging.
- BRU is a Belgian sparkling water brand with origins in the 17th century, bottling natural spring water from Stoumont in the Ardennes.
- BRU is commercialized as a table water brand by the Spadel group; its name comes from the French word bruisser, meaning to rustle or murmur.
- The redesign shifts focus from standing out on retail shelves to being a display-worthy tabletop item.
- The new packaging uses a deep navy blue palette, a sleek sculptural leaping stag emblem, and disciplined white space.
- The brand slogan is 'Some things just belong on the table.'
- WeWantMore repositioned BRU 'from a restaurant staple to the finishing touch for the table, designed for every meaningful moment shared around food.'
- Key design lessons include questioning assumptions about shelf visibility and understanding the product, business, and audience before designing.
Entities
Institutions
- WeWantMore
- BRU
- Spadel
Locations
- Antwerp
- Belgium
- Stoumont
- Ardennes