Watches & Wonders 2026 to Feature 65 Brands in Geneva with Anniversaries and New Launches

Watches & Wonders 2026, the watch industry's premier annual event, is scheduled from 14 to 20 April 2026 in Geneva. Over 65 brands will participate, with key exhibitors including Rolex, Tag Heuer, Patek Philippe, Hublot, and Tudor. Patek Philippe may introduce special releases commemorating the 50th anniversary of the Nautilus model, while Tudor celebrates its centenary with limited editions and unique design elements. Rolex could mark 70 years of the Day-Date and Milgauss watches. Audemars Piguet returns to the fair after a series of recent launches and a collaboration with Bad Bunny. The event is organized by Watches & Wonders, with coverage provided by Wallpaper* through its Art, Culture, Watches & Jewellery Editor Hannah Silver. Details are available on watchesandwonders.com.