Warrior 1927 Flagship Store by STILL YOUNG: Dragon Installations Across Three Floors
STILL YOUNG has designed the Warrior 1927 concept flagship store in Shanghai's Shangxianfang neighborhood, occupying a three-story Shikumen building of 690 square meters. The store, located in a historic lane building, features three dragon-inspired art installations corresponding to past, present, and future. The ground floor houses a kinetic brand installation merging a shoe skeleton with a dragon's head, using steel and screens. The second floor hosts product collections, a tea bar with LELECHA, and a customization zone, with a ceiling-mounted dragon spine installation. The third floor is an experiential concept space with no retail, featuring a 'Dragon Eye' installation. The design incorporates the Chinese character '回' (meaning return) subliminally throughout. The project balances the building's history, Warrior's century-long legacy, and Gen Z retail culture.
Key facts
- STILL YOUNG designed the Warrior 1927 flagship store in Shanghai.
- The store is located in a three-story Shikumen building in Shangxianfang neighborhood.
- The store spans 690 square meters.
- Three dragon-inspired art installations represent past, present, and future.
- Ground floor has a kinetic installation combining a shoe skeleton and dragon's head.
- Second floor includes a tea bar collaboration with LELECHA and a customization zone.
- Third floor is an experiential concept space with no retail, featuring a 'Dragon Eye' installation.
- The Chinese character '回' is used subliminally in the design.
Entities
Institutions
- STILL YOUNG
- Warrior 1927
- LELECHA
Locations
- Shanghai
- China
- Shangxianfang