W.T.VILLA Branding by María Centeno and Ezequiel Cafaro Studio

In Buenos Aires, María Centeno and Ezequiel Cafaro Studio have revamped the branding for W.T.VILLA, an Argentine label specializing in heavy-duty workwear, guided by the creative vision of Lorena Olivieri and captured by photographer Mechi Bassano. Prioritizing functionality over style, the design features a multifaceted monogram alongside a striking geometric grotesque sans-serif logotype. The monogram is prominently displayed on chore jackets and utility aprons through satin-stitch embroidery, while the logotype appears on collar tags and care labels. The color scheme incorporates Kelly Green, Burgundy Wine, concrete grey, and unbleached cotton off-white. This project is featured on Behance, where further information can be found on the project page.