VSCO Names First 25 Photographers for The Fifty Billboard Project
VSCO has announced the initial 25 photographers chosen for its billboard campaign called The Fifty, featuring one artist from each U.S. state. Launched in August, the project garnered an impressive 13,500 entries, marking the largest submission call in the company’s history. Selected photographers will enjoy various perks, including honorariums, licensing compensation, and visibility through VSCO’s channels, along with a year-long VSCO Pro subscription, a virtual portfolio critique, and an exclusive workshop with The Freelance Photographer. The first four billboards will go up in Georgia, Illinois, New York, and Washington, with additional photographers to be revealed later this season.
Key facts
- VSCO announced the first 25 photographers selected for The Fifty billboard project.
- The Fifty places 50 photographers, one from each U.S. state, on billboards nationwide.
- The open call received more than 13,500 submissions, the largest in VSCO's history.
- Selected photographers receive an honorarium, licensing, and compensation.
- Benefits include a VSCO website and social feature, a year of VSCO Pro, a virtual portfolio review, and a workshop with The Freelance Photographer.
- The first four billboards appear in Georgia, Illinois, New York, and Washington state.
- 21 additional billboards are slated to follow in short order.
- The remaining 25 photographers will be revealed when the program concludes later this fall.
Entities
Artists
- Eric Wittman
Institutions
- VSCO
- The Freelance Photographer
- PetaPixel
Locations
- United States
- Georgia
- Illinois
- New York
- Washington