ARTFEED — Contemporary Art Intelligence

Vox's Dean Peterson Uses Memory Palace to Recite Chapter 37 of Moby Dick

other · 2026-09-24

Dean Peterson from Vox tackled his notoriously bad memory by trying out the Memory Palace technique to memorize Chapter 37 of Moby Dick by Herman Melville. He created a mental journey through his apartment, associating each sentence with a vivid image in separate rooms. This chapter includes Captain Ahab’s famous line, calling himself "madness maddened." Over a few days, he spent about three to four hours each day practicing, leveraging his hippocampus and spatial memory. In the end, he was able to recite the 38-sentence chapter to his coworkers. Peterson noted that this method requires a lot of time, which might not appeal to those seeking quick fixes. Joshua Foer's book, Moonwalking With Einstein, elaborates on this technique, which is also discussed in Foer's TED podcast with Adam Grant, and the article mentions its popularity among students preparing for exams. An earlier version of this piece appeared on Open Culture in 2019.

Key facts

  • Dean Peterson of Vox memorized Chapter 37 of Moby Dick using the Memory Palace technique.
  • Chapter 37 is a monologue by Captain Ahab, who calls himself "madness maddened."
  • Peterson spent three-to-four hours daily over several days practicing the method.
  • The technique involves mentally walking through one's home and placing vivid clues in each room.
  • Peterson used his apartment as his Memory Palace, starting at his front stoop.
  • He imagined a funeral wreath and director John Waters weeping to remember the first sentence.
  • The chapter consists of 38 sentences.
  • Joshua Foer's book Moonwalking With Einstein and his TED Work Life podcast appearance are cited as resources.

Entities

Artists

Institutions

  • Vox
  • Open Culture
  • TED
  • American Literature
  • IMDb
  • Amazon

Locations

  • United States

Sources