ARTFEED — Contemporary Art Intelligence

Vogue World 2026 Milan Inspires Expert Guide to Classic Italian Cocktails

other · 2026-09-17

As Vogue World 2026 approaches in Milan, bartenders from various Italian establishments have shared their expertise on unique cocktails. Andrea Notaro from La Roqqa elaborates on the aperitivo custom, while Chris Moore of Jean-Georges Restaurants highlights the differences between Italy's bar scene and those in Paris and London. Brando Baccheschi Berti of Castello di Vicarello emphasizes the regional origins of vermouth, amari, and bitters. Ambrogio De Siano considers the Milano-Torino, which blends Campari and red vermouth, as essential. The Negroni, originating in Florence circa 1919, and the Negroni Sbagliato from Bar Basso are notable mentions. Other cocktails include the bicicletta, Aperol Spritz, Cardinale, Garibaldi, and the Bellini, created by Giuseppe Cipriani in the 1940s.

Key facts

  • Vogue World 2026 Milan is the occasion for the guide
  • The aperitivo tradition derives from the Latin word aperire, meaning to open
  • The Milano-Torino combines Campari from Milan and red vermouth from Turin
  • The Negroni originated in Florence around 1919 with Count Camillo Negroni
  • The Negroni Sbagliato was created at Milan's Bar Basso by Mirko Stocchetto
  • The Aperol Spritz stems from 19th-century Veneto under the Austrian Empire
  • The Cardinale was created in Rome in 1950 for a German cardinal
  • The Bellini was created in the 1940s by Giuseppe Cipriani at Harry's Bar in Venice

Entities

Artists

  • Andrea Notaro
  • Chris Moore
  • Brando Baccheschi Berti
  • Kat Foster
  • Giuseppe Lamparella
  • Ambrogio De Siano
  • Andrea Pinto
  • Edoardo Eusebio
  • Francesco Adragna
  • Austin Krudys
  • Emma D'Arcy
  • Mirko Stocchetto
  • Nicola Spaggiari
  • Giuseppe Garibaldi
  • Giuseppe Cipriani
  • Giovanni Bellini
  • Count Camillo Negroni

Institutions

  • Vogue
  • La Roqqa
  • Jean-Georges Restaurants
  • Castello di Vicarello
  • Borgo Santandrea
  • San Montano Resort & Spa
  • Passalacqua
  • Orient Express Venezia
  • The Chloe
  • Bar Basso
  • Saporium Firenze
  • Harry's Bar
  • Grand Hotel Excelsior Vittoria
  • La Pergola
  • Borgo

Locations

  • Italy
  • Milan
  • Turin
  • Florence
  • Rome
  • Venice
  • Sorrento
  • Ischia
  • Veneto
  • Sicily
  • Piedmont
  • Paris
  • France
  • London
  • United Kingdom

Sources