Vogue Names Seven Best Hair Serums for Frizz-Free, Glassy Hair

Vogue published a guide to seven hair serums for frizz control and shine, reflecting a shift in consumer preference toward smoothness over volume. The list spans drugstore to luxury: Garnier Fructis Sleek & Shine Anti-Frizz Hair Serum at $8, Kérastase Nutritive 8H Magic Night Serum at $35, Moroccanoil Intense Smoothing Serum at $32, Oribe Hair Alchemy Treatment Serum at $66, Paul Mitchell Super Skinny Serum at $14, Olaplex N°.9 Bond Protector Hair Serum at $32, and Rōz Milk Hair Serum at $52. Celebrity hairstylist Gregory Russell explains that frizz signals hair seeking moisture, and a serum smooths the cuticle while preserving natural movement. Clayton Hawkins notes serums add humidity protection. Emaly Baum advises water-based formulas for fine, air-dried hair and oil or silicone options for thicker textures. Master hairdresser Sarah Lund endorses lightweight silicones for blocking humidity and boosting shine. Application guidance from Baum and Russell stresses dime-sized amounts on damp mid-lengths and ends, avoiding roots, and building gradually. The article also addresses daily use, serum versus cream, and ingredient selection by hair density. Testing combined personal trials with expert guidance and reviewer insights. The experts cited are Baum, Lund, Hawkins, and Russell, each with over 10 years of experience; Lund is director of education for North America at KEVIN.MURPHY, and Russell is expert ambassador for Prose. Mara Roszak's line Rōz created the Milk Hair Serum.