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Vogue Investigates: Are Sulfate-Free Shampoos Actually Better?

other · 2026-08-27

Vogue's investigation into sulfate-free shampoos reveals that while sulfates are effective cleansing agents, they can be harsh on certain hair types. Celebrity hairstylists Kennedy Trisler and David von Cannon explain that sulfates, such as sodium lauryl sulfate and sodium laureth sulfate, remove dirt and oil but can also strip natural oils, leading to dryness and color fading, especially for processed or damaged hair. The article features nine recommended sulfate-free formulas, including Olaplex No. 4 Bond Maintenance Shampoo for bond repair, Sisley Paris Hair Rituel Volumizing Shampoo for volume, L'Oréal Professionel Paris Metal Detox Shampoo for hard water, and K18 Peptide Prep Detox Shampoo for detox. Each product is detailed with key ingredients and expert endorsements. The experts clarify that sulfate-free shampoos are not inherently better but offer a gentler alternative, and alternating between sulfate and sulfate-free formulas can balance cleansing and moisture. The piece includes editor experiences and emphasizes the importance of understanding individual hair needs.

Key facts

  • Sulfates are cleansing agents found in many shampoos, such as sodium lauryl sulfate and sodium laureth sulfate.
  • Celebrity hairstylists Kennedy Trisler and David von Cannon note sulfates can strip natural oils and cause dryness, especially for processed or damaged hair.
  • Vogue recommends nine sulfate-free shampoos, including Olaplex No. 4, Sisley Paris, L'Oréal Professionel, K18, Davines, Virtue, ROZ Foundation, Necessaire, and Ouidad.
  • Olaplex No. 4 is recommended for bond repair and color-treated hair.
  • Sisley Paris Hair Rituel Volumizing Shampoo is a luxe option for volume.
  • L'Oréal Professionel Paris Metal Detox Shampoo targets hard water buildup.
  • K18 Peptide Prep Detox Shampoo uses activated charcoal and salicylic acid for scalp buildup.
  • Experts advise that sulfate-free shampoos are not necessarily better but gentler, and alternating with sulfate shampoos can be beneficial.

Entities

Artists

  • Kennedy Trisler
  • David von Cannon

Institutions

  • Vogue
  • Olaplex
  • Sisley Paris
  • L'Oréal Professionel
  • K18
  • Davines
  • Virtue
  • ROZ Foundation
  • Necessaire
  • Ouidad

Locations

  • Paris

Sources