Vogue Business Tests London Redesign Studio Phini in Clothing Longevity Trial

A new generation of businesses is emerging to help consumers extend the life of their existing wardrobes, moving beyond the traditional options of donation and resale. Vogue Business is evaluating these services, beginning with Phini, a redesign studio based in London. The initiative reflects growing interest in alternatives to discarding old clothing, as consumers seek to find new life in their old favorites. Phini is the first business to be put to the test in this series. The trial examines whether consumers would be willing to pay for redesign services rather than simply getting rid of their clothes.