Vocado Branding: Estudio E's Minimalist Farm-to-Table Identity

Estudio E, a design studio located in Valencia, has crafted the branding, naming, and packaging for Vocado, a family-run avocado producer hailing from Spain's Ribera area. Highlighted on Abduzeedo, this initiative seeks to provide fresh avocados directly to consumers in Spain and France, bypassing supermarket middlemen. The name 'Vocado' merges phonetic elements from Spanish, English, Valencian, and French. Its logotype showcases geometric lowercase letters alongside an organic seed symbol. The color scheme features Verde Vocado, sage green, and pulp butter yellow. The packaging prioritizes sustainability, utilizing compostable trays and cardboard boxes. The online store facilitates straightforward ordering, complete with clear images and data modules, fostering a unified brand experience from tree to table.