Viviano Sue Forgoes Runway for Dreamlike Lookbook in Tokyo Spring 2027 Collection

Viviano Sue unveiled his Spring 2027 collection in Tokyo via a lookbook, a departure from runway shows for the first time in over three years, as he aims to grow his business. The designer crafted a dreamlike environment, resembling a room within a fantasy. Models showcased oversized leopard print garments, nylon trench coats, ruffled skirts, and jade moiré corsets while standing on blue sand in heeled shoes. Sue highlighted the current Hollywood trend of corsets. To counterbalance the whimsical elements, the collection features practical items like printed T-shirts, track tops, cropped tailoring, and puff-sleeved polo shirts. He stated, "We are making clothes, we're not making art," emphasizing wearability. His experience dressing stars like Lady Gaga and Madonna has shaped his designs to accommodate diverse body types. Pannier skirts, made from various materials, were a focal point, with one compared to a gyoza. This collection merges fantasy, retail strategy, and humor, setting the stage for Viviano's future expansion.