Vivian Wilson Stars in Desigual's 'Born to Disobey' Campaign, Contrasting with Sydney Sweeney's Controversial Ad

Vivian Wilson, daughter of Elon Musk, appears in Desigual's advertising campaign titled 'Born to Disobey.' In the campaign, Wilson attempts to free an obedient robot from its preprogrammed constraints. The Desigual film is considered uncontroversial, unlike another ad that launched almost simultaneously featuring Sydney Sweeney. That Sweeney spot, for sports betting, has been widely discussed and criticized from nearly all sides. The Sweeney ad does not rely solely on her sex appeal; it communicates to men with a misogynistic worldview that their perspective is acceptable. The article references Donald Draper, the famous 'Ad Man' from Mad Men, to argue that advertising sells feeling and identity, not products. The piece also critiques the 'sex sells' assumption, suggesting it implies that even monkeys could write ad copy. The Desigual campaign, by contrast, avoids such controversy. The article appears in the current issue of Der Freitag, written by Alina Saha. No further details about the campaign's launch date, location, or additional participants are provided in the source.