Vivantis Beauty Brand Receives Brand Refresh from Snask Agency

The Czech beauty and lifestyle brand Vivantis engaged the agency Snask to overhaul its branding, which was perceived as outdated. According to Freddie Öst, founder and brand director at Snask, Vivantis recognized that customers were selecting products based solely on price and item features, lacking brand loyalty. The project involved developing a new strategy, tone of voice, and visual identity, including a logo designed to highlight the pronunciation of the brand name, which resembles the phrase 'We want this.' Additionally, Snask created a communication concept titled 'Hello gorgeous' to infuse a positive and fun atmosphere into the brand. The agency also produced photography, launch films for a new flagship store, and digital assets like frames and icons to enhance the brand's online presence. Since the rebranding launched in the previous autumn, Vivantis has experienced a 30% increase in sales, as reported by Snask. The project included interior design by Blink, production by Always Frank, cinematography by Radu Voinea, and photography by Golden Retriever Studios.