Visual Impact: Shiraz & Daryan Blend Persian Systems with Swedish Sustainability
Shiraz & Daryan, a creative consultancy, has developed a brand identity for Ideon Innovation, a Swedish incubator, by integrating Persian systems thinking with Swedish sustainability practices. This initiative, named Visual Impact, transforms a comprehensive seventy-page sustainability methodology into business canvases and data visualization tools. It steers clear of conventional eco-friendly clichés, instead incorporating Persian philosophical ideas and geometric grids featuring organic circular nodes. The use of high-contrast black ink on textured off-white paper conveys a sense of authority. The modular matrix includes circular arcs for grid divisions, while dynamic motion sequences depict evolving impact measurement strategies. Clean sans-serif fonts enhance readability, complemented by circular badge seals and sunset gradient touches that foster warmth. This design encourages collaboration among eight partner organizations, with the complete identity showcased on Behance.
Key facts
- Shiraz & Daryan designed a brand identity for Ideon Innovation, a Swedish incubator.
- The project is titled Visual Impact.
- It merges Persian systems thinking with Swedish sustainability innovation.
- The design avoids eco-green tropes, using Persian philosophical concepts of relational flow.
- It includes a monogram with interconnected circular junctions symbolizing data points coalescing into outcomes.
- The visual system translates a seventy-page sustainability methodology into business canvases and data visualization frameworks.
- It uses a modular matrix with circular arcs, dynamic motion sequences, and kinetic interpolation.
- The design ensures eight partner organizations share a unified visual language.
- The full project is available on Behance.
Entities
Artists
- Shiraz & Daryan
Institutions
- Ideon Innovation