Visit Sweden Opens Introvert Travel Agency Pop-Up in London
Visit Sweden is set to unveil The Introvert Travel Agency, a temporary installation in London aimed at introverted travelers. This initiative is inspired by YouGov research indicating that 48% of Brits consider themselves introverts, the highest percentage among nine surveyed nations. The study also found that 79% recharge best when alone, 72% feel drained by social interactions, and half desire a "vacation from the vacation." The pop-up will be open from 28-31 October at 3 Paddington Street, following events in Berlin and Paris. Visitors can design Swedish getaways that prioritize tranquility. Susanne Andersson, CEO of Visit Sweden, highlighted the importance of choosing social engagements, while Mattias Lundberg pointed out that Sweden's relaxed settings are ideal for introverts. The campaign advocates for allemansrätten, the public's right to access nature.
Key facts
- Visit Sweden is opening The Introvert Travel Agency pop-up in London.
- The pop-up is located at 3 Paddington Street, Marylebone, and runs from 28-31 October.
- It follows stops in Berlin and Paris this month.
- Research by YouGov across nine countries found 48% of Brits identify as introverts, the highest share.
- 79% of respondents feel recharged after time alone, and 72% find social situations draining.
- Half of people in the UK and US sometimes need a 'vacation from the vacation'.
- Susanne Andersson is CEO of Visit Sweden.
- Mattias Lundberg is a licensed psychologist and associate professor at Umeå University.
Entities
Artists
- Susanne Andersson
- Mattias Lundberg
Institutions
- Visit Sweden
- YouGov
- Umeå University
Locations
- London
- United Kingdom
- Marylebone
- Berlin
- Germany
- Paris
- France
- Sweden
- Småland
- United States
- Netherlands
- Norway
- Denmark
- Finland
- Ireland
- Visby
- Strömsholms waterway