Ville Oké Designs Visual Identity for Swedish Arborist Company Eko Trädvård

In December 2020, designer Ville Oké developed the complete brand identity for Eko Trädvård, a tree care business operating in southern Sweden. The company provides professional arborist services including tree removal and pruning, adhering to strict safety protocols. The core concept of the visual system centers on a symbol that merges a medical cross with the form of a tree, specifically featuring one severed limb. This distinctive cut-off shape functions as a versatile graphic element, appearing across various applications such as iconography, repeated designs, letterforms, and color schemes. The branding project aimed to establish a recognizable visual language for the ecological tree service. Additional details about the company can be found on its official website.