Victoria Yakusha Designs Guzema's First New York Boutique in SoHo
Victoria Yakusha, a Ukrainian architect, has created the inaugural boutique for GUZEMA, established by Valeriya Guzema, situated at 112 Wooster St in SoHo. This store boasts interconnected jewellery displays featuring built-in lighting, crafted from grey and warm beige microcement. A window display showcases a sunflower-themed lamp from Yakusha's Faina collection, complemented by custom rounded sculptures that exhibit oversized jewellery pieces. Handcrafted items in 18k gold with ethically sourced diamonds are presented in central oval cases and grey cones. The boutique also includes a cozy area for private consultations, furnished with a Faina sofa, while stylists don slate grey outfits by Safiyaa. Unique to SoHo, the boutique provides timeless designs, a custom engraving service, and an exclusive jewellery line.
Key facts
- Victoria Yakusha designed the first New York boutique for GUZEMA, located at 112 Wooster St, New York, NY 10012.
- GUZEMA was founded by Ukrainian jewellery designer Valeriya Guzema.
- The SoHo store occupies a long, narrow space with nearly no natural light.
- Yakusha created connected jewellery displays with integrated lighting that become part of the architecture.
- All surfaces, from walls to ceiling, are finished in grey and warm beige microcement for a velvety appearance.
- A window installation features a white, sunflower-inspired lamp from Yakusha's Faina collection, with custom rounded sculptures nearby.
- The brand's jewellery is handcrafted in 18k gold and set with responsibly sourced natural diamonds.
- The boutique offers complimentary private appointments behind a glass block wall, with a Faina sofa and ottoman and stylists in slate grey uniforms created by Safiyaa.
- An exclusive jewellery collection reinterpreting Guzema's signature styles is available only at the SoHo store.
Entities
Artists
- Victoria Yakusha
- Valeriya Guzema
- Kelly Allen
- Natalia Criado
- Matthew Williams
Institutions
- GUZEMA
- Faina
- Safiyaa
- Wallpaper*
- House Beautiful
- Cosmopolitan
- Delish
- Guzema
- Victoria Yakusha Studio
- Dezeen
Locations
- New York
- United States
- SoHo
- Ukraine
- 112 Wooster St
- New York City
- Wooster Street
- Antwerp
- Belgium
- Miami
- Kyiv