Victoria Beckham's fashion firm turns profitable after 18 years
For the first time in its 18-year journey, Victoria Beckham Holdings, under the leadership of Lady Victoria Beckham, has reported an operating profit of £7.3 million for 2025, alongside a 15% rise in sales to £129.8 million. This positive trend has carried into 2026. After enduring years of financial difficulties, Beckham revealed in a Netflix documentary that she "almost lost everything." A restructuring began in 2017 with assistance from private equity firm Neo Investment Partners. The introduction of Victoria Beckham Beauty in 2019, which now accounts for two-thirds of total revenue, has been crucial. Beckham's active involvement, including product testing and social media tutorials, has fostered strong consumer relationships, with notable fans like Meghan Markle and Beyoncé. However, experts caution that one profitable year does not guarantee ongoing success.
Key facts
- Victoria Beckham Holdings reported an operating profit of £7.3 million for 2025, with sales up 15% to £129.8 million.
- The company achieved profitability after 18 years of operation.
- Growth has continued into 2026 with another double-digit rise in revenues.
- The company was previously 'tens of millions into the red' with a flower budget of £70,000 a year.
- David Belhassen, founder of Neo Investment Partners, became involved in 2017 and initiated a restructuring.
- Victoria Beckham Beauty, launched in 2019, accounts for about two-thirds of total revenue.
- The company sells one Satin Kajal eyeliner every 30 seconds.
- In June, Foundation Drops had a waiting list of 20,000 people.
- David Beckham helped fund the company during struggles.
- Notable wearers include Meghan, Duchess of Sussex, Catherine, Princess of Wales, Beyoncé, Lady Gaga, and Kendall Jenner.
Entities
Artists
- Victoria Beckham
- David Beckham
- David Belhassen
- Stacia Bedford
- Lisa Maynard-Atem
- Meghan, Duchess of Sussex
- Catherine, Princess of Wales
- Beyoncé
- Lady Gaga
- Kendall Jenner
- Bella Hadid
- Marie-France van Heel
- Andy Burnham
Institutions
- Victoria Beckham Holdings
- Neo Investment Partners
- London College of Fashion
- Victoria Beckham Beauty
- Women's Wear Daily
- Victoria Beckham Holdings Ltd
- NEO Investment Partners
- Financial Times
- Netflix
Locations
- London
- United Kingdom
- New York
- United States
- Toronto
- Canada
- Dubai
- United Arab Emirates
- Oxford
- No 10