Victoria Beckham Opens SoHo Flagship at 150 Mercer Street with Star-Studded Indochine Dinner
On Wednesday, Victoria Beckham marked the debut of her upscale boutique located at 150 Mercer Street in SoHo, New York, with a dinner at Indochine. The store, which opened on September 2nd, represents a "homecoming" for Beckham, who first presented her designs in 2008. During the evening, she acknowledged Marc Jacobs for his inspiration and support at the event. The night also celebrated the launch of Rouge Victoria, a lipstick that took over two years to develop. Attendees included Anna Wintour, Fran Leibowitz, and Jenna Lyons. This occasion came a year after her Netflix docuseries, which significantly boosted her business, now reporting profitability and growth. Beckham donned a bordeaux ensemble, and the dinner featured classic dishes alongside a 1990s R&B playlist.
Key facts
- Victoria Beckham opened her SoHo flagship store at 150 Mercer Street on September 2nd.
- The store opening was celebrated with a dinner at Indochine on Wednesday evening.
- Beckham called the opening a 'homecoming' to New York, where she first showed her designs in 2008.
- Earlier on Wednesday, Beckham held an in-conversation event with Marc Jacobs at the LNP-designed store.
- The evening also launched Rouge Victoria, a new lipstick that took over two years to formulate.
- Guests included Fran Leibowitz, Jenna Lyons, Andy Cohen, David Schwimmer, Ben Gorham, Helena Christensen, Eva Longoria, and Anna Wintour.
- The event follows the one-year anniversary of Beckham's Netflix docuseries, which she credits with transforming her business.
- Beckham's brand recently reported its first year of profitability and double-digit growth.
Entities
Artists
- Victoria Beckham
- Marc Jacobs
- Fran Leibowitz
- Jenna Lyons
- Andy Cohen
- David Schwimmer
- Ben Gorham
- Helena Christensen
- Isabel Grutman
- Kara Young
- Eva Longoria
- Daria Strokus
- Anna Wintour
- Derek Blasberg
- Mika
- Tyler Kolek
- Ole Lund
- Alexander May
- John Hill
- Jade Croo
- David Beckham
Institutions
- Victoria Beckham
- Indochine
- Netflix
- Gap
- Vogue
- LNP
Locations
- New York
- United States
- SoHo
- 150 Mercer Street
- Paris
- France