Victor Siret's Embroidered America: Pixel by Pixel
Victor Siret is an artist who employs embroidery on canvas to reinterpret elements of American pop culture, such as cartoons and video games. His artwork, including 'Out In The Strip' (2024), showcases a turquoise sign against a burnt orange backdrop, reminiscent of a captivating 1990s video game America. Siret views embroidery as a deliberate, slow process that stands in stark contrast to the fast-paced nature of digital imagery. His creations delve into realms where attraction and discomfort intersect, portraying a mediated and unsettling version of America. Since relocating to Marseille in 2022, he has integrated the city’s essence into American-themed works like 'The House by the Hill' (2025), 'Canine Café' (2024), and 'Mr. Jackpots’ House' (2023).
Key facts
- Victor Siret uses embroidery, cross-stitch, and half-stitch on canvas.
- His work 'Out In The Strip' (2024) depicts a turquoise sign on burnt orange with white lightning.
- Embroidery in his practice is a slow act that freezes digital image flow.
- The embroidered texture reproduces the pixel grid.
- He explores domestic, public, and professional spaces as sites of attraction and unease.
- His America is mediated through screens: flat, hypersaturated, familiar and unsettling.
- Since 2022, Siret has lived in Marseille, blending French port city with American motifs.
- Works include 'The House by the Hill' (2025), 'Canine Café' (2024), 'Mr. Jackpots’ House' (2023).
Entities
Artists
- Victor Siret
Locations
- Marseille
- France
- America