Venore Creative reimagines pasta packaging with cylindrical design
Venore Creative has redesigned pasta packaging for an unnamed brand, replacing traditional plastic bags with cylindrical boxes. The rigid, upright containers contrast with typical soft food storage, using ocean blue and sun yellow to evoke summer poolside energy. Minimalist windows display Spaghetti, Penne Rigate, and Fettuccine alongside custom illustrations. Fluid logo and typography echo the pasta shapes, maintaining visual hierarchy across SKUs. The campaign includes lifestyle photography and motion pieces with rhythmic cuts and bright lighting. The motto 'Better With Pasty' positions the brand as a refreshing experience. The project is featured on Behance.
Key facts
- Cylindrical boxes replace traditional plastic bags for pasta packaging.
- Venore Creative designed the packaging with an urban lens on Italian heritage.
- Color palette uses ocean blue and sun yellow for a summer poolside aesthetic.
- Minimalist windows show Spaghetti, Penne Rigate, and Fettuccine.
- Custom illustrations and fluid typography echo pasta shapes.
- Lifestyle photography and motion pieces accompany the campaign.
- Motto 'Better With Pasty' is used in the branding.
- Project is available on Behance.
Entities
Institutions
- Venore Creative
- Behance