Vauxhall Unveils 13th Griffin Logo, Dropping Flag for First Time in 121 Years
Vauxhall, the British automotive manufacturer, has unveiled a streamlined version of its griffin logo, marking the 13th redesign in the brand's history and the first instance in 121 years that the flag with the letter V has been omitted. This new emblem enhances the flat logo from 2020, featuring a more angular griffin with simplified neck hair and a closed beak. Mark Adams, Vauxhall's design vice-president, stated that the logo was refined for the upcoming generation of electric vehicles and to enhance visibility when illuminated on new models. The updated emblem will make its first appearance at the Paris Motor Show next month on the Vauxhall STX Concept before being implemented in future production vehicles. The original griffin was created by apprentice Harry Varley, who won a competition in 1915.
Key facts
- Vauxhall has updated its griffin emblem for the 13th time, removing the flag with the letter V for the first time in 121 years.
- The new logo simplifies the flat design introduced in 2020, making the griffin more angular with simplified neck hair and a closed beak.
- Vauxhall design vice-president Mark Adams said the emblem was streamlined for the next generation of electrified vehicles.
- The revamped logo will be presented next month at the Paris Motor Show on the Vauxhall STX Concept.
- The logo will then be used on all future production models.
- The original griffin logo was designed by apprentice Harry Varley, who won a competition in 1915.
- Varley incorporated the griffin as a nod to the coat of arms of Sir Falkes de Bréauté, who owned the London land now known as Vauxhall in the 13th century.
- Bentley recently updated its logo, revealing the "biggest change" in its 100-year history last year.
Entities
Artists
- Mark Adams
- Harry Varley
- Sir Falkes de Bréauté
Institutions
- Vauxhall
- Vauxhall Ironworks
- Bentley
- Paris Motor Show
- Dezeen
Locations
- Britain
- London
- Paris
- France
Sources
- Dezeen —