Vanguart: The Swiss Watchmaker Coveted by John Mayer, Michael Jordan, and Sam Altman
Vanguart, a Swiss watchmaker launched in 2018 in La Chaux-de-Fonds, has caught the eye of collectors like John Mayer, Michael Jordan, and Sam Altman. After debuting the Black Hole in 2019, they spent three years developing the Orb, which is the first tourbillon featuring a function selector. The brand produces just 100 watches annually and is commonly dubbed the 'CEO's watch.' Founded by Axel Leuenberger, Jérémy Freléchox, Thierry Fischer, and Mehmet Koruturk, Vanguart recently unveiled the limited editions Orb Pink Ceramic Titanium and Orb Blue Ceramic Rose Gold. Among its admirers is David J. Adelman, while Altman has ordered seven custom Orbs. As Vanguart nears its tenth anniversary, it’s set to open a new manufacturing facility in Switzerland.
Key facts
- Vanguart was founded in 2018 in La Chaux-de-Fonds, Switzerland.
- The brand's debut watch, the Black Hole, launched in 2019.
- The Orb was the world's first tourbillon with a function selector for manual and automatic modes.
- Vanguart produces only 100 watches per year.
- Collectors include John Mayer, Michael Jordan, and Sam Altman.
- The Orb Pink Ceramic Titanium and Orb Blue Ceramic Rose Gold are limited to 25 pieces each.
- Sam Altman commissioned seven bespoke Orb Flying Tourbillons for OpenAI members.
- Vanguart is the official timing partner of the Ballon d'Or.
Entities
Artists
- John Mayer
- Michael Jordan
- Sam Altman
- Axel Leuenberger
- Jérémy Freléchox
- Thierry Fischer
- Mehmet Koruturk
- Yoni Ben-Yehuda
- David J. Adelman
- Elena Rybakina
Institutions
- Vanguart
- Material Good
- Audemars Piguet Renaud & Papi
- Darco Capital
- Philadelphia 76ers
- New Jersey Devils
- OpenAI
- Warner Music
- BRIT Awards
- Ballon d'Or
- British Museum
Locations
- La Chaux-de-Fonds
- Switzerland