Up-Brands Unveils Chaos Cola Packaging with Op-Art and Comic Aesthetics
Up-Brands, a design studio, has developed packaging for Chaos Cola, a brand that embodies a spirit of raw pop-anarchy. The central logo showcases a hand-drawn optical tornado encased in a rectangular border, complemented by bold typography. Each can and bottle acts as a platform for street-level rebellion, adorned with optical waves and underground comic characters. The design features contrasting colors—Chaos Alert Orange, Anarchy Electric Blue, and Rebel Acid Green—set against black-and-white patterns. Flavor offerings include Rebel Root Beer and Anarchy Apple, depicted with mutated fruit illustrations. An unboxing experience named the Air-Drop Supply crate, embellished with graffiti and fluorescent stamps, is also included. Cans are finished in matte aluminum with high-gloss varnishes for sharp registration. This project can be viewed on Behance.
Key facts
- Up-Brands designed the packaging for Chaos Cola.
- The design combines Op-Art vortexes with underground comic aesthetics.
- The primary mark features a hand-drawn optical line-work tornado inside a rectangular frame.
- Color palette includes Chaos Alert Orange, Anarchy Electric Blue, and Rebel Acid Green.
- Flavor names include Rebel Root Beer and Anarchy Apple.
- Packaging extends to an unboxing experience called the Air-Drop Supply crate.
- Materials include matte-coated industrial aluminum and high-gloss spot varnishes.
- Production assets were developed in Illustrator and Photoshop.
Entities
Institutions
- Up-Brands
- Behance