Uoi Studio Rebrands Italian Skincare Brand Skin First with Clinical White Labels and Pastel Color Coding

Uoi Studio has completely revamped the Italian skincare brand Skin First. This rebranding encompasses everything from visual identity to packaging and digital updates. The fresh look features clinical white labels accented with soft pastel colors: lilac for eye products, orange for peels, mint for purifying items, and sky blue for barrier care. The font for SKIN FIRST is a spaced grotesque wordmark, while product names use a softer humanist sans style, showing both Italian and English translations. Key details are organized into two columns: KEY INGREDIENTS and KEY EFFECTS. The packaging includes tubes, an amber glass dropper, pump bottles, and boxes, all with a white base and color coding. A before-and-after board highlights the branding change, and the project is featured on Behance.