Underline Studio's Branding for EllisDon: Swiss Typography Meets Infrastructure

So, there's this Toronto-based design firm called Underline Studio that just rolled out a major branding project for EllisDon, a huge player in construction and building services with contracts totaling over $3.5 billion each year. They shared their work on Behance, showcasing a neat print design that highlights EllisDon's expertise across different areas. The look features bold architectural images, lots of white space, and clean Swiss typography, steering clear of the usual corporate fluff. Initially, this branding will focus on the EllisDon Capital division, which deals with financial advice and public-private partnerships. They’ve got these cool insert sheets for tactile navigation and use smooth paper to reflect the precision of large civil engineering projects, featuring impressive sites like the Emily Carr University and Richard Ivey Building.