Uncommon Brand Identity by Victor Berriel: High-Precision Design for DTC Agency

Victor Berriel, a designer, has developed a precise brand identity for Uncommon, an agency focused on performance for direct-to-consumer brands. This identity challenges conventional performance marketing aesthetics, utilizing a striking combination of deep obsidian black and raw slate, highlighted by vivid safety orange accents. A custom wordmark showcases an angular zigzag ligature, representing signal flow and accuracy. The typography employs Pangram Pangram's Neue Montreal for headlines alongside NeueBit for telemetry data. Graphic components, including GPS coordinates and barcode strips, form the structural elements. The strategy incorporates analytical dashboards and wearable tech. Physical materials feature a matte black slipcase with textured paper and industrial orange workwear, presented on Behance as a creative evolution in performance marketing.