Ulta Beauty Promo Codes and Rewards: Up to 50% Off, 15% App Discount, and Points That Never Expire

Ulta Beauty shoppers can access a range of discounts, including up to 50% off during Daily & Weekly Beauty Steals on perfume, facial cleansers, and makeup essentials from brands such as Ralph Lauren, Murad, and Bumble & Bumble. New app users receive a 15% promo code, APP15, by texting "Beauty" to 95637; the app also offers GLAMlab virtual try-on, a Foundation Matcher, and AI-powered skin analysis. Signing up for text alerts with the word "ULTA" to the same number yields a one-time 10% online discount, though Chanel products and Black Friday deals are excluded. The free Ulta Beauty Rewards program awards 1 point per dollar for standard members, 1.25 for platinum (requiring $500 annual spend), and 1.5 for diamond (requiring $1,200 annually); points never expire and convert at 100 points for $3 off, 250 for $8, 500 for $17.50, and 750 for $30. Birthday-month perks include extra points, a free gift, and a $10 coupon for platinum and diamond members, while diamond members also get $25 off beauty services and free shipping over $25. Online orders of $35 or more qualify for free standard shipping, and returns of gently used products are accepted within 30 days for a full refund. Many stores house a Benefit Cosmetics BrowBar, and the retailer also runs the 21+ Days of Beauty Event. Photographs are credited to Verity Burns and Kat Merck.